Branding: Stationery
A natural step after any logo design project is to proceed onto various promotional items, with stationery being at the fore. Following the branding style, the look becomes a natural extension of the new "message".
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Client: Metatrepo About Client / Direction: Starting with the very intriguing company name as a basis, I wanted to create a visual that combined a somewhat mechanical or blocky feel, with something that was lighter... perhaps even organic. Overall, we wanted to achieve a constructive idea bursting fourth, spurring on technological innovation. Once the design progressed to stationery, I had to carefully choose copy fonts, decide appropriate uses for color, and make judgment calls on the best options for overall layout. It all must fit with the brand's image. It's also critical to get this right - out of the gate - with a new brand. Future materials will invariably borrow from its look. The client was impressed with the style of watermarking for the logo's elements, as well as the overall look, feel and balance. |
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Client: More Than Coffee! Lounge About Client / Direction: I worked directly with Michelle Wiggs, Owner of MTCL, to develop a brand style that represented an extremely warm and inviting feel through the use of smooth caramel and mocha colors and inviting seating imagery. Once we progressed onto stationery design, I had a great time in creating various warm textured backgrounds, with some mimicking the plush seating of the establishment and others featuring rich mocha bubbles. In the end, we ran with the mocha bubble theme, as it proved a great backdrop for both the cards and letterhead. The envelope was left uncluttered, but still maintained a smooth and soothing gradation feature. The client was very pleased with the overall outcome of both the brand and the stationery. |
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Client: Various About Client / Direction: Here we have a great - albeit small - cross-section of just some of the many hundreds of business cards I have designed for both pre-existing as well as new brands. Notice that in each take, there are visual cues, which lend themselves back to the logo style. I think of branding as laying the foundation of a house. You build a solid base and then all that comes after is derived from its presence. To build without a solid foundation, or to ignore the foundation altogether, is to build on shaky ground. These cards also help to illustrate my exposure to many types of professions and client needs. Of the 8 cards, they cover: Medical, Consulting, Copywriting, Landscaping, Entertainment and Real Estate. |
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Paul Grant 
p. 416.817.4429 e. info@mylogoguy.com 2008 v.3b Layout