Branding: Presentation Folders
After stationery has been developed, it's key to continue to follow-up the visual message though various communications pieces. In this case, the Presentation Folder. Here, a more relaxed and creative theme can be expressed while still staying on-message.
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Client: Blazin' About Client / Direction: Blazin' was a European start-up in film production. Providing little more than a vector of their name, and a mandate to go "over the top, but not too crazy", I set about creating their promotional presentation folder. Wanting a sharp but trendy style, I utilized rough-cut vectors, combining warm hues, big flames, an oil refinery, a canister trailing fuel, and more. The promotional CD was designed so that it could sit over top of the bomb image. The client was really impressed with the fast turnaround and the very creative use of elements and art direction. |
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Client: Ken Einiger About Client / Direction: Mr. Einiger, a well acclaimed BlackJack champion, desired a presentation folder that was as in your face and as over the top as possible. After redrawing the artwork into a vector format, I set to work on the highly animated layout. The end result is one of bold eye-catching impact and strong personal promotion for Mr. Einiger. |
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Client: The Brathaus About Client / Direction: The Brathaus creates authentic German sausage in California, USA. Seeking a similarly "authentic" thiemed look, we ran with the classic German colorings of red, yellow and black. Further, classic German text was used within the design. As I progressed with the client on though to stationery, and then presentation folders, I sought to show off the brand through big bold styling, just like the taste of the food it advertised. |
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p. 416.817.4429 e. info@mylogoguy.com 2008 v.3b Layout