Ad & Layout: Flyers/Mailers
I've always found flyers to be an exciting thing to design. Flashier and typically less informational than brochures, they're a hybrid between brochures and presentation folders. High style meets the most crucial of information.
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Client: Trip Advantage (Insurance) About Client / Direction: Trip Advantage sought to promote their travel insurance business towards a more mature and affluent crowd. This was first accomplished through a classic looking custom font and a finely tuned branding symbol. For this sample, I've taken that branding and expanded it's look and function within a promotional fold-out mailer. Wave's of corporate colors, softly enticing photos, and a gentle sales pitch round out the design. |
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Client: Knotty Pine Liquor About Client / Direction: Knotty Pine came to me requesting a new branding that was fun and enticing. This was accomplished through a rough wood theme custom font and pine tree motif. In these mailer mock's, I've sought to expand on the original brand goals and create a fun and sexy tag line with matching imagery. Additionally, the photos were adjusted so that the colors matched perfectly with the brand. |
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Paul Grant 
p. 416.817.4429 e. info@mylogoguy.com 2008 v.3b Layout