Ad & Layout: Mall & Transit Posters
Exercising the use of large branding elements, clean fonts, contrasting shapes and large call-out areas, I strive to create posters that attract and engage the potential clients.
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Client: Peel Police - Ontario About Client / Direction: While Peel Police have been running a campaign to recruit new officers for some time, they strongly desired a TSA (transit shelter ad) that was fresh and appealing to our youth. Many of their past layouts lacked depth and did not excite the eye. My solution involved big and bold areas of color within a "coming together" theme. End result? They loved it! |
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Client: Markville Mall - Markham, ON About Client / Direction: After redesigning the Markville brand for their 25th anniversary, the mall wanted to put on a wide variety of entertainment for children up to the age of 18. When asked to work on this poster, I took into consideration the needs to maintain a certain business look and color theme of the logo, while also branching out into a rough cut theme that would better attract children to viewing the poster. |
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Paul Grant 
p. 416.817.4429 e. info@mylogoguy.com 2008 v.3b Layout