:: MyLogoGuy - Photo FX ::

Montage & Styling
Adjustment & Restoration
Photography

Photo FX: Montage & Styling

My philosophy towards image retouching has always been to stay "in the shadows", so to speak. The best digital clean-ups, I feel, are the ones you've probably never even noticed.

Client: Air Canada

About the Sample:

Working closely with ThinData's previous Creative Director, as well as an associate designer, we collaborated on an email and microsite campaign for Air Canada, entitled: Win My Dream Destination".

One of the ideas that I generated for the group was a concept of a maple leaf landing in each desired destination. And, reflecting within the calm waters of the landed leaf, would be a famous landmark. The blend of sky and water would give an ethereal effect, while the clouds behind buildings in the reflection would serve to represent the dream aspect.

Technical:

A heavy dose of Photoshop was employed to bring the two samples, at bottom left, into unity. After carefully removing the silhouette of a man and a church from the primary leaf image, I set about recoloring the leaves to reflect a red tone only. I then adjusted the watery blue to better match past AC campaigns. Once finished with the leaf image, I moved onto the Eiffel tower. First, vertically flipping the image, I softened and blended it's blues, extended the clouds, and then faded the tower into the leaf image.

Image Title: "A Knowing Smile"

About / Technical:

I've studied some of the top Hollywood movie posters, and one extremely popular effect is the facial fade-away. The technique involves removing all color minus the eyes and maybe the lips . From there, key portions of the face, hair, etc. are boosted and simplified, and the remaining portions are faded out towards white. The final effect creates an angelic like presence that appears to float within the space.

Image Title: "Organic Metal"

About / Technical:

In a nod to some of the effects in the film "The Matrix", this photo montage takes what were already 3 very interesting photos of a reading lamp and positions them in such a way as to make the gooseneck appear fluid and alive. Finally, I recolored the image into a military-style green to boost up a somewhat ominous feel to the metal.